http://www.rachymckenzie.com Rachy McKenzie Graphic Design Wed, 16 May 2012 05:19:49 +0000 http://www.rachymckenzie.com en http://www.rachymckenzie.com/Triumph http://www.rachymckenzie.com/following/rachymckenzie.com/Triumph Wed, 16 May 2012 05:19:49 +0000 Rachy McKenzie Graphic Design 3415228 Triumph Bra Fitting Services Campaign based around WW2 airplane nose art, pinup girls and 40’s advertising with a contemporary twist with the aim to make women feel ‘confident’ and ‘flawless’.Consisting of illustrations, promotional postcards and a window display. <img src="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Triumph_1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Triumph_1_o.jpg" data-mid="17573985" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Triumph_2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Triumph_2_o.jpg" data-mid="17573989" border="0" align="left"/> <img src="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Confidence.jpg" width="670" height="1031" width_o="670" height_o="1031" src_o="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Confidence_o.jpg" data-mid="17573954" border="0" align="left"/> <img src="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Flawless.jpg" width="670" height="1031" width_o="670" height_o="1031" src_o="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Flawless_o.jpg" data-mid="17573910" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Support.jpg" width="670" height="1031" width_o="670" height_o="1031" src_o="http://payload55.cargocollective.com/1/5/173395/3415228/Rachy_McKenzie_Support_o.jpg" data-mid="17573922" border="0" align="left"/> Triumph Bra Fitting Services Campaign based around WW2 airplane nose art, pinup girls and 40’s advertising with a contemporary twist with the aim to make women... http://www.rachymckenzie.com/Self-Promotional http://www.rachymckenzie.com/following/rachymckenzie.com/Self-Promotional Thu, 10 May 2012 15:51:20 +0000 Rachy McKenzie Graphic Design 3381635 Self Promotional Personal business card design, created using hand generated typography and a range of bright colour combinations. <img src="http://payload54.cargocollective.com/1/5/173395/3381635/Rachy_McKenzie_Business_Cards1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload54.cargocollective.com/1/5/173395/3381635/Rachy_McKenzie_Business_Cards1_o.jpg" data-mid="18492806" border="0" align="left"/> Self Promotional Personal business card design, created using hand generated typography and a range of bright colour combinations. http://www.rachymckenzie.com/The-Perfect-Piece-Identity http://www.rachymckenzie.com/following/rachymckenzie.com/The-Perfect-Piece-Identity Wed, 02 May 2012 13:04:44 +0000 Rachy McKenzie Graphic Design 3323038 The Perfect Piece Identity & Logo Rebrand for 'The Perfect Piece' a wedding services company. Consisting of a Logo redesign based around the use of a bow, and a stationary set. <img src="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy-McKenzie-perfect-piece-stationary.gif" width="670" height="476" width_o="670" height_o="476" src_o="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy-McKenzie-perfect-piece-stationary_o.gif" data-mid="17059211" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie-The-perfect-piece-logo.gif" width="670" height="279" width_o="670" height_o="279" src_o="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie-The-perfect-piece-logo_o.gif" data-mid="17060027" border="0" align="left"/> <img src="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie_Perfectpiece_img1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie_Perfectpiece_img1_o.jpg" data-mid="17574462" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie_Perfectpiece_img2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload51.cargocollective.com/1/5/173395/3323038/Rachy_McKenzie_Perfectpiece_img2_o.jpg" data-mid="17574463" border="0" align="left"/> The Perfect Piece Identity & Logo Rebrand for 'The Perfect Piece' a wedding services company. Consisting of a Logo redesign based around the use of a bow, and a... http://www.rachymckenzie.com/Typography-Prints http://www.rachymckenzie.com/following/rachymckenzie.com/Typography-Prints Tue, 01 May 2012 14:27:46 +0000 Rachy McKenzie Graphic Design 3317364 Hand Rendered Typography Prints <img src="http://payload50.cargocollective.com/1/5/173395/3317364/Rachy_McKenzie_Suntoshine_Frame.jpg" width="670" height="788" width_o="670" height_o="788" src_o="http://payload50.cargocollective.com/1/5/173395/3317364/Rachy_McKenzie_Suntoshine_Frame_o.jpg" data-mid="17953472" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/5/173395/3317364/Rachy_McKenzie_suntoshine_green.gif" width="670" height="873" width_o="698" height_o="910" src_o="http://payload50.cargocollective.com/1/5/173395/3317364/Rachy_McKenzie_suntoshine_green_o.gif" data-mid="17061541" border="0" align="left"/> Hand Rendered Typography Prints http://www.rachymckenzie.com/Dissertation-Design http://www.rachymckenzie.com/following/rachymckenzie.com/Dissertation-Design Fri, 27 Apr 2012 13:30:25 +0000 Rachy McKenzie Graphic Design 3293425 Dissertation Design Editorial document displaying my dissertation, 'Investigation highlighting how brands and their logos impact upon different age groups particularly children and teenagers'. Two colour print is used, printed on a cartridge paper stock. <img src="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img1_o.jpg" data-mid="17574621" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img2_o.jpg" data-mid="17574623" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293425/Rachy_McKenzie_Dissertation_img3_o.jpg" data-mid="17574628" border="0" align="left"/> Dissertation Design Editorial document displaying my dissertation, 'Investigation highlighting how brands and their logos impact upon different age groups... http://www.rachymckenzie.com/Annual-Report http://www.rachymckenzie.com/following/rachymckenzie.com/Annual-Report Fri, 27 Apr 2012 13:23:05 +0000 Rachy McKenzie Graphic Design 3293329 Annual Report Annual report design for D&AD. The square format is broken up by the use of different sized pages, including different stock such as tracing paper, with the intention of creating a lively and interesting way of viewing what could be otherwise seen as dull information. <img src="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img1_o.jpg" data-mid="17574847" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img2_o.jpg" data-mid="17574848" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img3_o.jpg" data-mid="17574851" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload49.cargocollective.com/1/5/173395/3293329/Rachy_McKenzie_Annualreport_img4_o.jpg" data-mid="17574852" border="0" align="left"/> Annual Report Annual report design for D&AD. The square format is broken up by the use of different sized pages, including different stock such as tracing paper,... http://www.rachymckenzie.com/Feel-Good-Drinks http://www.rachymckenzie.com/following/rachymckenzie.com/Feel-Good-Drinks Sun, 22 Apr 2012 13:46:29 +0000 Rachy McKenzie Graphic Design 3254394 Feel Good Drinks A series of posters created with the intention of making the viewer 'feel good' once they have viewed the posters, with the message brightening up their day to keep the product in mind when choosing a drink. Also using a typeface constructed from slices of fruit. <img src="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_FGD-Poster1.gif" width="670" height="480" width_o="670" height_o="480" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_FGD-Poster1_o.gif" data-mid="17060537" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_beautifultoday_1.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_beautifultoday_1_o.jpg" data-mid="18492789" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_FGD-Poster2.gif" width="670" height="936" width_o="670" height_o="936" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_FGD-Poster2_o.gif" data-mid="17060546" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/5/173395/3254394/awesome-day-tube-poster.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/awesome-day-tube-poster_o.jpg" data-mid="16677253" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/5/173395/3254394/typefacefruit.jpg" width="670" height="715" width_o="670" height_o="715" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/typefacefruit_o.jpg" data-mid="16677357" border="0" align="left"/> <img src="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_Feelgood1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_Feelgood1_o.jpg" data-mid="17117356" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_Feelgood2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload47.cargocollective.com/1/5/173395/3254394/Rachy_McKenzie_Feelgood2_o.jpg" data-mid="17117362" border="0" align="left"/> Feel Good Drinks A series of posters created with the intention of making the viewer 'feel good' once they have viewed the posters, with the message brightening... http://www.rachymckenzie.com/The-Waitress http://www.rachymckenzie.com/following/rachymckenzie.com/The-Waitress Thu, 08 Mar 2012 13:52:00 +0000 Rachy McKenzie Graphic Design 2964070 The Waitress An A3 piece created as a way to engage with 'the new reader' displaying the story 'The Waitress' by Jack Zipes. Focusing on the use of scale, and with data from the text displayed creating a slightly analytical view of the story. <img src="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img1_o.jpg" data-mid="17574160" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img3_o.jpg" data-mid="17574297" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload33.cargocollective.com/1/5/173395/2964070/Rachy_McKenzie_Waitress_img4_o.jpg" data-mid="17574298" border="0" align="left"/> The Waitress An A3 piece created as a way to engage with 'the new reader' displaying the story 'The Waitress' by Jack Zipes. Focusing on the use of scale, and... http://www.rachymckenzie.com/ADR-Identity http://www.rachymckenzie.com/following/rachymckenzie.com/ADR-Identity Thu, 24 Nov 2011 14:09:06 +0000 Rachy McKenzie Graphic Design 2359737 Auto Dent Repairs Identity & Logo Rebrand for an auto dent repairs company. Consisting of a stationary set, logo and stickers. <img src="http://payload2.cargocollective.com/1/5/173395/2359737/Rachy_McKenzie_ADR-Rebrand.jpg" width="670" height="538" width_o="670" height_o="538" src_o="http://payload2.cargocollective.com/1/5/173395/2359737/Rachy_McKenzie_ADR-Rebrand_o.jpg" data-mid="17116294" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/173395/2359737/Rachy_McKenzie_ADR-Logosticker.jpg" width="670" height="407" width_o="670" height_o="407" src_o="http://payload2.cargocollective.com/1/5/173395/2359737/Rachy_McKenzie_ADR-Logosticker_o.jpg" data-mid="17116542" border="0" align="left"/> Auto Dent Repairs Identity & Logo Rebrand for an auto dent repairs company. Consisting of a stationary set, logo and stickers. http://www.rachymckenzie.com/Students-Union http://www.rachymckenzie.com/following/rachymckenzie.com/Students-Union Wed, 23 Nov 2011 18:34:49 +0000 Rachy McKenzie Graphic Design 2355968 Students' Union Rebranding A rebrand of the University of Cumbria Students' Union. A fresh and vibrant new image, featuring interchangeable shapes and colours for a versatile brand identity. Also including my handwritten typeface 'UCSU Handwriting'. <img src="http://payload2.cargocollective.com/1/5/173395/2355968/mckenzierucsushowreel1.jpg" width="670" height="481" width_o="1200" height_o="863" src_o="http://payload2.cargocollective.com/1/5/173395/2355968/mckenzierucsushowreel1_o.jpg" data-mid="11839032" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/173395/2355968/Rachy_McKenzie_subranding.gif" width="670" height="570" width_o="670" height_o="570" src_o="http://payload2.cargocollective.com/1/5/173395/2355968/Rachy_McKenzie_subranding_o.gif" data-mid="17061332" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/173395/2355968/mckenzierucsushowreel4.jpg" width="670" height="565" width_o="1200" height_o="1013" src_o="http://payload2.cargocollective.com/1/5/173395/2355968/mckenzierucsushowreel4_o.jpg" data-mid="11839037" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/173395/2355968/sutypeface.jpg" width="670" height="591" width_o="876" height_o="773" src_o="http://payload2.cargocollective.com/1/5/173395/2355968/sutypeface_o.jpg" data-mid="11863447" border="0" align="left"/> Students' Union Rebranding A rebrand of the University of Cumbria Students' Union. A fresh and vibrant new image, featuring interchangeable shapes and colours for...